Michael Cleland

www.michaelcleland.com.au

Michael Cleland

Good BBQ copy? That’s well done

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So I was assigned the task of listing our old BBQ on gumtree.com.au as “free to good home”. This was an opportunity to put my 1970s K-Tel copywriting skills to the test …

Gas BBQ free to good home

Be your very own backyard Masterchef® with this deluxe 4 burner gas BBQ.

Features 2 burners heating a hotplate (for onions, eggs, or let your imagination run wild) with 2 additional burners firing the griller.

Never before seen in a BBQ in this price point, the Sure-Start™ piezo electric ignition works to light your BBQ first time, every time!

In all its glory: deluxe 4 burner gas BBQ

In all its glory: deluxe 4 burner gas BBQ

Once you’ve completed the preparation of your gastronomic delights, protect your BBQ investment with its very own solid steel rain protector. That’s right, it’s included at no extra cost!

It doesn’t get better than the built in fat collector – the Fat-0-Matic™. Excess fat drips off your food and, through the wonder of gravity, is fed straight down to the Fat-0-Matic™ where it can be disposed of, fed to pets or just leave it there to add to your fat collection.

Amaze your friends with all the culinary delights you’ll be able to serve – right off the BBQ! Sausages, burgers, chicken fillets, capsicum, ice cream, pasta, soufflé … the list of foods is endless, only limited by your imagination!

Finely crafted controls, including the revolutionary Sure-Start™ piezo electric ignition

Finely crafted controls, including the revolutionary Sure-Start™ piezo electric ignition

If your budget does not allow for outdoor furniture – fear not! This BBQ includes two mini-tables solidly built right into either side! That’s right, re-allocate your funds from purchasing an outdoor table, as this BBQ’s got places for two diners. Imagine the romance as you and your partner watch the food cooking to perfection, right before your very eyes, then settle in to share your delicious meal, with only a very hot BBQ and approximately one metre’s distance separating you. It doesn’t get any better than this!

Packing up has never been easier. Once the BBQ has sufficiently cooled down, just disconnect the gas and wheel the whole BBQ away. It can be wheeled in your garage, living room, boat or caravan. At the end of your function, guests will ask, “Where’s your BBQ?” and you can say, “I wheeled it away.” WOW!

Note that this limited Gumtree offer is restricted to the first lucky customer who contacts us via the details listed in this posting. Collection will be from Mitcham and you’ll understand when we inform you that the gas bottle cannot be included in this offer.

Due to a number of prior commitments at gourmet functions during January, this étonnant cuisine extérieure will not be available for collection until February.

So, let’s recap. You get:

  • A four burner BBQ
  • A hot plate
  • A griller plate
  • The Sure-Start™ piezo electric ignition
  • The Fat-0-Matic™ fat collector
  • The solid steel rain protector
  • Two side mini tables
  • Gas bottle hose
  • Generous 4 wheel self transporter

Not included are

  • Gas bottle
  • Warranty
  • “No questions asked” money back guarantee
  • User manual
  • Lifetime supply of food

OKAY, OKAY, I got carried away with a little K-Tel style copy. It’s a free BBQ that you’ll have to supply the gas bottle for. And that’s it!

Masterchef® is a registered trademark of Shine Television.

The result?

Sold! Over 350 page views in 24 hours and over a dozen offers to re-house our BBQ. A couple of the highlight replies were:

“Not interested in BBQ but love the advert.”

“I loved your ad!! So much fun to read on gumtree – nice to see someone with a sense of humour :)”

Next up as free to good home? A 1990s TV set.

TV free to good home: Panasonic 68cm 4:3 stereo dream screen

Insurance Line television commercial image is simulated, but indiciative of the kind of stuff you'll be able to watch on daytime television

Insurance Line television commercial image is simulated, but indiciative of the kind of stuff you’ll be able to watch on daytime television

Retro gem. Classic lines. Analogue TV reception for purists. Cutting edge technology of its time, the architects of this Panasonic set sweated the details.

Hand polished glass generous 68cm picture tube, coated with phosphate hand selected by skilled Naurian artisans and finished off in a beautiful 4:3 aspect ratio.

Ergonomically designed fully infrared remote control snuggly fits your hand and means you can change channels from the comfort of your armchair

Ergonomically designed fully infrared remote control snuggly fits your hand and means you can change channels from the comfort of your armchair

Features much sought after stereo sound system, utilising twin 7cm full range 4Ω speakers. Impress your friends by activating the surround sound button to have a fully simulated surround sound stereo experience. It will sound just like you’re in the concert hall!

Ergonomically designed fully infrared remote control snuggly fits your hand and means you can change channels from the comfort of your armchair, with actual buttons. No multitouch, no swiping, no pinching, no double tapping – these bad boy buttons, with their specially engineered chicklet buttons, give you full tactile feedback. Wow!

You thought it couldn’t get better than this, but Panasonic have done it again! Combined with a compatible Panasonic VHS video recorder (not included) and you can control both the television and the VCR with the one remote. Smart thinking, Panasonic!

The artistic shot of the IR remote

The artistic shot of the IR remote

You want more? Connect it to a digital set top box and get a dazzling 15 digital channels, including high definition, all rendered beatifully on this standard definition display. The Japanese colour is so true to life, you’ll feel like you could reach right through the screen.

Finally, connectivity? You got it! Hook up your Commodore 64, Amiga 500, VHS-C camcorder or even Sega Master System using its 3 RCA AV connectors on the rear. Now that’s clever!

Features 240v plug, but can be hooked up to a generator (not included) for when you need to go bush and get away from it all.

Don’t miss out on this piece of television history – act now!

* Insurance Line television commercial image is simulated, but indicative of the kind of stuff you’ll be able to watch on daytime television

And?

Nearly 150 page views over the life of the ad. Let’s face it, old tellies are hard to shift. I had one firm offer until a relative made a claim on it. My personal favourite  reply said:

“Your ad was an intricate web of explanation and interesting facts. My knowledge of Panasonic TVs is greatly improved.”

Author: Michael Cleland

Michael is a passionate web geek who is sure that most problems can be solved with a big bowl of ice cream. A believer in social good and fan of great, useful content, Michael is an advocate for web accessibility, usability and mobile web based on open standards. You can find Michael on Twitter, Facebook, Google+ and LinkedIn. You can read more on Michael in the About page.

2 Comments

  1. I couldn’t have asked for a better Monday morning read Michael.

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